The pendulum swung in 2022 with app downloads stagnating, after two years of solid growth under the pandemic. In 2023, some categories saw growth while others continued to stagnate, as users shifted their interests and preferences to a “post-Covid” world.
The five most downloaded apps mirrored the previous year, although Instagram surpassed TikTok in total downloads for 2023. Meta’s Facebook and WhatsApp came in third and fourth, with TikTok’s video editing app CapCut rounding out the top five.
Temu broke into the top 10 off the back of huge interest in North America and Europe, with it being the most downloaded app in over 20 countries in 2023. WhatsApp Business, a popular app in India and South America, also broke into the top 10 this year.
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Games saw less downloads overall in 2023, with the industry struggling to reach the heights of the pandemic. No game made it into the top 10 most downloaded this year, with Subway Surfers and Stumble Guys falling out the chart.
Apps had a better time, especially some sectors such as artificial intelligence, shopping, and subscription services.
We have collected data and statistics on the most popular apps by country and by category. Read on below to find out more.
Most Popular Apps Key Statistics
- TikTok was the most downloaded app globally in 2024, with 773 million downloads
- Roblox was the most downloaded game in 2024, with 205 million downloads
- Temu was the most downloaded app in the US, UK, Germany, France, and Italy in 2024
- Four of the ten most downloaded apps of 2023 were published by Meta

App Data Report 2024
Want to learn all about the app industry? Our App Data Report covers revenues, downloads, and number of apps across the Apple App Store and Google Play, alongside the top grossing and most downloaded individual apps.
Most Popular Apps
TikTok reclaimed the title of most installed app in 2024, surpassing Instagram which had snatched the crown in 2023.
Sources: Appfigures, AppMagic
Most Popular App by Platform
In this section, we will cover the most popular apps on the Apple App Store and Google Play Store.
Most Popular iOS Apps 2024
TikTok was the most installed iOS app in 2024, with 186 million downloads. It should be noted approximately 40% of that comes from China.
Sources: Appfigures, AppMagic
Most Popular Google Play Apps 2024
Instagram’s dominance in the Indian market kept it far ahead of TikTok in total downloads on Google Play.
Sources: Appfigures, AppMagic
Most Popular Apps by Country
In this section, we take a look at the most popular apps in each country.
Most Popular Apps in United States 2024
Ecommerce app Temu was the most installed app in the United States for a second year in a row, with 64 million downloads.
Sources: Appfigures, AppMagic
Most Popular Apps in United Kingdom 2024
Temu was the most installed app in the United Kingdom as well, with 13 million downloads. Block Blast was very popular in the country, surpassing apps such as Shein and TikTok in total downloads.
Sources: Appfigures, AppMagic
Most Popular Apps in China 2024
Superapp WeChat is the only app in China with over one billion users. AliPay is the default payment service for most real-life transactions.
Note: Only covers Android MAUs. Source: AppInChina
Most Popular Apps in India 2024
Instagram was far ahead of all other apps in India in total downloads, at 341 million.
Sources: Appfigures, AppMagic
Most Popular Apps in Brazil 2024
Instagram was also the most installed app in Brazil in 2024. Surprisingly, Shein went from most installed in 2023 to out of the top 10 in 2024.
Sources: Appfigures, AppMagic
Most Popular Apps in Germany 2024
Temu was the most installed app in Germany for the second year. ChatGPT was in second place with 10 million downloads.
Sources: Appfigures, AppMagic
Most Popular Apps in France 2024
France and Germany mirror each in other in terms of top five most downloaded apps, with Temu and ChatGPT at the top.
Sources: Appfigures, AppMagic
Most Popular Apps in Italy 2024
Italy follows the same trend of other European countries with Temu as the most downloaded app of 2024 in the country.
Sources: Appfigures, AppMagic
Most Popular Apps in Spain 2024
While Spain’s top three mimics other European countries, it does have some wildcards in the top 10, including HBO’s Max, Cl@ve, and Hacoo.
Sources: Appfigures, AppMagic
Most Popular Apps in Canada 2024
Canada has a similar top 10 to most European countries. Amazon Prime Video is the only standout unique app in its top 10.
Sources: Appfigures, AppMagic
Most Popular Apps in Australia 2024
Temu was the most installed app in Australia in 2024 by some margin. Block Blast also got a lot of interest.
Sources: Appfigures, AppMagic
Most Popular Apps in Japan 2024
TikTok managed to maintain top position in Japan with 22.5 million downloads.
Sources: Appfigures, AppMagic
Most Popular Apps in South Korea 2024
Temu was the most popular app in South Korea in 2024. It had two government apps in the top 10 list, which were the mobile health insurance card and mobile ID app.
Sources: Appfigures, AppMagic
Most Popular Apps in Indonesia 2024
TikTok was the clear winner in the Indonesian app market, with 88 million downloads. CapCut, TikTok’s video editing app, was in second place.
Sources: Appfigures, AppMagic
Most Popular Apps in Turkey 2024
Even with Turkey’s homegrown ecommerce app Trendyol doing well, Temu still surpassed it in terms of installs in 2024.
Sources: Appfigures, AppMagic
Most Popular App by Category
In this section, we take a look at the most popular apps by app category.
Most Popular Games 2024
Subway Surfers was the most downloaded game for another year running, with 218 million downloads.
Sources: Appfigures, AppMagic
Most Popular Social Apps 2024
TikTok was the most popular social app of the year with 773 million installs. Instagram was hot on the heels with 759 million.
Sources: Appfigures, AppMagic
Most Popular Business Apps 2024
WhatsApp Business was once again the most installed business app, with double the downloads of second place Zoom.
Sources: Appfigures, AppMagic
Most Popular Entertainment Apps 2024
Netflix was the most downloaded entertainment app for the second year in a row, narrowly surpassing YouTube.
Sources: Appfigures, AppMagic
Most Popular Music & Audio Apps 2024
Spotify continues to hold the top spot by some margin, with 239 million downloads in 2024.
Sources: Appfigures, AppMagic
Most Popular Shopping Apps 2024
Temu had an incredible year, with double the downloads of its competitor Shein in 2024.
Sources: Appfigures, AppMagic
Most Popular Food & Drink Apps 2024
McDonalds remained the most downloaded food & drink app of 2024, but the trend was Indian superfast delivery, provided by Zepto, Swiggy and blinkit.
Sources: Appfigures, AppMagic
Most Popular Travel Apps 2024
Google Maps and Uber retained their positions at 1st and 2nd, with 120 million and 115 million downloads, respectively.
Sources: Appfigures, AppMagic
Most Popular Education Apps 2024
Duolingo continues to tower above all other education apps, with triple the downloads of the second place app Seekho.
Sources: Appfigures, AppMagic
Most Popular Dating Apps 2024
Tinder remains the most popular dating app worldwide with 60 million downloads, and extended the gap between it in other competitors in 2024.
Sources: Appfigures, AppMagic
Most Popular Health & Fitness Apps 2024
Female health app Flo topped the charts in 2024 with 53 million downloads, followed by pay-as-you-walk step counter Sweatcoin.
Sources: Appfigures, AppMagic
Most Popular Money Transfer Apps 2024
PhonePe was the most popular money transfer app for a third year running, with another 150 million downloads.
Sources: Appfigures, AppMagic
Most Popular Apps of Previous Years
We have collected statistics of the most downloaded apps and games of previous years as well.
Most Popular Apps (2023)
Sources: Appfigures, AppMagic
Most Popular Games (2023)
Sources: Appfigures, AppMagic
Most Popular Apps (2022)
Source: Apptopia
Most Popular Games (2022)
Source: Apptopia
Most Popular Apps (2021)
Source: Apptopia
Most Popular Games (2021)
Source: Apptopia
Most Popular Apps (2020)
Source: Apptopia
Most Popular Games (2020)
Source: Apptopia
Most Popular Apps (2019)
Source: AppMagic
Most Popular Games (2019)
Source: AppMagic
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